It all started when Trent Reznar, head man from the band Nine Inch Nails, started throwing dozens upon dozens of USB flash drives into the crowd at one of their concerts, each one emblazoned with the NIN logo. the contents of the flash drives was a promotional video for their upcoming album, and was regarded as one of the most successful viral marketing campaigns ever seen.

There is a new and emerging paradigm within the computer paraphernalia industry, and that is the production of promotion cheap USB flash drives. These devices are designed as a gateway for companies and groups to connect with their audiences in a manner that is far more effective than the old, traditional ‘free pens and notepads.’ It is in this way that these units contain promotional videos, programs and in some cases games, all which have been designed to connect and establish a powerful brand name.

Branded USB flash drives are among some of the highest selling marketing products these days, and are used by such companies as Microsoft, Pepsi, Integria and Burgangy Records. In some cases, companies happily give these items away for free on the street this is possibly the result of the extremely low cost to produce modern drives, due to improved technologies and evolutions of production techniques.

A cheap USB flash drive may hold anywhere from two hundred and fifty six megabytes, all the way up to six teen gigabytes, which is enough storage space for any company to promote any kind of product on the device. such a device may weigh less than forty grams, and be only a few inches long, hence coining their associated nickname, the ‘thumb drive.’

Businessmen and women, students, as well as both casual and experienced computer users alike will all benefit from the experience of using a promotional USB flash drive. In fact, anyone who has ever had a need for an external mass storage device, seeking to backup their personal data for easy movement, will find one of these units incredibly helpful. I know I found my own personal device to be a crucial player back when I was studying at college. I don’t think I’d have my degree today had I not had a flash drive to help me back up my files.

One of these models is generally built to be tough, as they are normally carried around on keychains and lanyards, and have to weather the normal day to day rough and tumble. Most are encased in hard plastic; however, some of the more professional models are encased in stainless steel or iron Do expect to pay more for such security, though.

So, if you are in the marketing department of your organisation, and are looking for a new and fresh way to promote your products or services, do consider the purchase of bulk cheap USB flash drives for promotional purposes. not only are they cost effective, they are an excellent way to establish your brand integrity.